Ad data implies only 23% of iPhone owners updated to 3.1
A look at some recent statistics from mobile advertising firm AdMob gives us a rough idea of how iPhone users are upgrading to the latest software. A few weeks after its release, only about a fourth of AdMob’s ad requests are coming from devices with iPhone OS 3.1 installed, though three quarters are running some 3.x variant. Requests from iPod touch users show that just over a third have updated to 3.x software, while over 90 percent of iPhone owners have done the same.
Sifting through a week’s worth of data from September 15 to September 22, AdMob compared the operating system of all iPhone OS devices, including all iPhone and iPod touch models. Of all the ad requests coming from iPhone OS devices, 51 percent were running iPhone OS 3.0.x, and 23 percent were running 3.1. Another 19 percent came from devices running 2.2.1, and 7 percent from 2.2 or earlier. Given that the majority of ad requests from iPhones come from applications, we’re making the assumption that the amount of requests coming from devices still running a 1.x version of iPhone OS is statistically insignificant.
Ad data implies only 23% of iPhone owners updated to 3.1
A look at some recent statistics from mobile advertising firm AdMob gives us a rough idea of how iPhone users are upgrading to the latest software. A few weeks after its release, only about a fourth of AdMob’s ad requests are coming from devices with iPhone OS 3.1 installed, though three quarters are running some 3.x variant. Requests from iPod touch users show that just over a third have updated to 3.x software, while over 90 percent of iPhone owners have done the same.
Sifting through a week’s worth of data from September 15 to September 22, AdMob compared the operating system of all iPhone OS devices, including all iPhone and iPod touch models. Of all the ad requests coming from iPhone OS devices, 51 percent were running iPhone OS 3.0.x, and 23 percent were running 3.1. Another 19 percent came from devices running 2.2.1, and 7 percent from 2.2 or earlier. Given that the majority of ad requests from iPhones come from applications, we’re making the assumption that the amount of requests coming from devices still running a 1.x version of iPhone OS is statistically insignificant.
Ad data implies only 25% of iPhone owners updated to 3.1
A look at some recent statistics from mobile advertising firm AdMob gives us a rough idea of how iPhone users are upgrading to the latest software. A few weeks after its release, only about a fourth of AdMob’s ad requests are coming from devices with iPhone OS 3.1 installed, though three quarters are running some 3.x variant. Requests from iPod touch users show that just over a third have updated to 3.x software, while over 90 percent of iPhone owners have done the same.
Sifting through a week’s worth of data from September 15 to September 22, AdMob compared the operating system of all iPhone OS devices, including all iPhone and iPod touch models. Of all the ad requests coming from iPhone OS devices, 51 percent were running iPhone OS 3.0.x, and 23 percent were running 3.1. Another 19 percent came from devices running 2.2.1, and 7 percent from 2.2 or earlier. Given that the majority of ad requests from iPhones come from applications, we’re making the assumption that the amount of requests coming from devices still running a 1.x version of iPhone OS is statistically insignificant.
Mobclix beefs up metrics, iPhone devs make money
Filed under: Developer, iPhone, App Store, iPod touch
Mobclix has been providing an impressive amount of usage information to iPhone developers for only about six months now, but have already made it into the 2008 TechCrunch 50, won SeedCamp 2008, and been recognized as a leading provider of metrics and analytics reporting. According to Mobclix, 75% of the applications in which the analytics are implemented have made the Top 100 Free App list. When TechCrunch reported on Mobclix shortly after they launched in September of 2008, it was noted that “more aggregate data would be welcome.” Well, that wish has been granted.
Mobclix announced a major upgrade to their analytics and yield optimization advertising system for iPhone (and other mobile) app developers today.
For the end user, it may come across as a little scary. Beyond just standard usage statistics, developers can create unlimited metrics, gathering information on everything from favorite colors to what level you last conquered in their game. The data is all gathered anonymously, and your consent is required, so don’t worry about Big Brother yet. The benefit to the average user of ad-supported iPhone applications is that highly targeted advertising may actually yield a connection between the user and a vendor in whom they’d actually be interested. Mobclix also provides an in-app comment system to directly connect users with developers, providing feedback which is exponentially more useful than App Store comments.
Continue reading Mobclix beefs up metrics, iPhone devs make money
TUAWMobclix beefs up metrics, iPhone devs make money originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 31 Mar 2009 13:20:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
iPhone and iPod touch shares continue to grow
Filed under: Apple Financial, iPhone, iPod touch
It’s not an earthshaking surprise, but good news nevertheless, that advertising metrics show the share of Apple devices on the web continues to grow.
The latest indication is from Admob, a firm that tracks ad requests from more than 6,000 published sites in 160 foreign countries.
According to their latest report:
Worldwide requests from Apple devices grew 28% month over month to 1.2 billion in January. Building on its strong December, iPod Touch growth outpaced iPhone growth in top markets. The iPod Touch now represents 40% of Apple requests, up from 20% in September.
The Admob data confirms that the Apple iPhone (17 percent share) and iPod touch (12 percent share) are together the number one device for mobile internet useage, making 51% of all ad requests. This has to be good news for Apple, who is riding the recession along with the rest of the tech sector. Other highlights from the report indicate that Blackberrys have a 19 percent share while the G1 (HTC Touch) is the number 18 device in the U.S. with 0.9% share in December. The Google Android phone has a 3% OS share in the US, a good number for a product so new to the scene.
Apple may be rolling out even more phones to try and hold and extend past market gains. There are also continued rumors of a US $99.00 iPhone.
TUAWiPhone and iPod touch shares continue to grow originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 13 Feb 2009 17:00:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
