Mac OS X North American installed base almost 11%
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pWeb analytics firm Quantcast has recently published some usage statistics for operating systems, broken out into geographical regions. The company’s data shows that 10.9 percent of online users in North America a href=”http://blog.quantcast.com/quantcast/2010/02/os-share.html” title=”Quantcast Blog: Operating System Share”are using Mac OS X/a, an increase of nearly 30 percent over the past year./p
pUnlike determining market share by units sold, Qauntcast measures OS share by comparing the operating system of users via the company’s “audience measurement services,” similar to statistics gathered by Net Applications. Such usage patterns can give us a rough idea of the installed base of an OS among end users./p
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iPod touch is gateway drug to iPhone for Facebook generation
The iPod touch is often viewed as the de facto replacement for the iPod line, which, despite owning 70 percent or more of the mobile music player market since early this decade, has started to show signs of decline. However, the iPod touch is serving an even more strategic role in popularizing the iPhone OS platform with a younger generation obsessed with social networking and gaming. When the Facebook generation is ready to graduate to a smartphone, chances are good that they will choose the platform on which they’re already hooked.
According to the latest Smartphone Industry Pulse report from analytics firm Flurry, Apple’s iPod touch is growing its share of the mobile device space faster than even iPhone itself, and the combined platform is leaving competitors in the dust. Apple reported that the company has sold about 58 million iPhone OS devices worldwide, and Flurry estimates from its analytics data that approximately 40 percent of those—24 million—are iPod touches.
iPod touch is gateway drug to iPhone for Facebook generation
The iPod touch is often viewed as the de facto replacement for the iPod line, which, despite owning 70 percent or more of the mobile music player market since early this decade, has started to show signs of decline. However, the iPod touch is serving an even more strategic role in popularizing the iPhone OS platform with a younger generation obsessed with social networking and gaming. When the Facebook generation is ready to graduate to a smartphone, chances are good that they will choose the platform on which they’re already hooked.
According to the latest Smartphone Industry Pulse report from analytics firm Flurry, Apple’s iPod touch is growing its share of the mobile device space faster than even iPhone itself, and the combined platform is leaving competitors in the dust. Apple reported that the company has sold about 58 million iPhone OS devices worldwide, and Flurry estimates from its analytics data that approximately 40 percent of those—24 million—are iPod touches.
Next-gen iPod touch already showing up in usage logs
Apple is likely to release a new iPod touch model this September that incorporates hardware improvements introduced with the iPhone 3GS. Because of this, it makes perfect sense that devices that report a product ID of “iPod3,1″ are already popping up in application usage logs from Pinch Media.
References to a product identified as “iPod3,1″ were spotted earlier this year in the first iPhone OS 3.0 beta. Following Apple’s convention, such a product ID would refer to a third-generation iPod touch, as earlier models were referred to as “iPod1,1″ and “iPod2,1.”
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Next-gen iPod touch already showing up in usage logs
Apple is likely to release a new iPod touch model this September that incorporates hardware improvements introduced with the iPhone 3GS. Because of this, it makes perfect sense that devices that report a product ID of “iPod3,1″ are already popping up in application usage logs from Pinch Media.
References to a product identified as “iPod3,1″ were spotted earlier this year in the first iPhone OS 3.0 beta. Following Apple’s convention, such a product ID would refer to a third-generation iPod touch, as earlier models were referred to as “iPod1,1″ and “iPod2,1.”
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App Store Roundtable: Analytics
For this installment of the App Store Roundtable, we talked to developers about analytics. On the web we’re spoiled when it comes to analytics. Simple plug-ins allow us to track where visitors come from, and what they look at. We can also use this information to track purchases and referrals over many months. It’s a different story in the App Store, and many developers feel that the lack of quality analytics is hindering their marketing efforts.
Why don’t I know ANYTHING about the people that are looking at my store front. The biggest one is how many people that click on my app, actually buy it. I would love to compare the performance of different screenshots, especially the first one, and see what kind of conversion rate I’m getting. What about how many people are clicking through to my site, and how many of those go back and buy? Or what percent of my customers are reading more reviews than those on the front page?
– Evan McMahon of Veiled Games, developer of Up There
Absolutely! Not knowing where sales are coming from hurts us in two different ways:
1. Hard to tune our marketing strategies. What’s working and what’s not working? How much is it coming from a lite version vs. ads vs. reviews? Impossible to tell.
2. Impossible to set up sales-based partnerships. I actually talked to some flower companies about doing something together for Flower Garden. The idea being they can advertise Flower Garden in their web site or emails and they get a percentage of those sales. But we have no way of tracking how many sales came from there!
– Noel Llopis of Snappy Touch, developer of Flower Garden
We’ve had some success using the LinkShare affiliate program to track an app cross-promotion experiment that I ran with my friend – it was a little “ad” in Scramboni for another app that helps you learn SAT-grade words. We were able to get something like a 12% click-to-purchase ratio. LinkShare allows you to track marketing efforts from clickthroughs to purchasing, and gives you a commission on every copy sold.
– Peter Bakhyryev of Byteclub, developer of Scramboni
I go to great lengths to try to track the efficacy of my marketing efforts. I can track data right up to the point where a user enters the app store, but at that point it’s a black box. How many users who visit my app page buy the app? How many users search for a lite version after visiting the full version page? How many users who downloaded the Lite version bought the paid version? How many users found my app’s page because of a search? All of this data would make me feel more confident in spending more money on advertising and marketing. Don’t get me wrong, I appreciate how much information we get right now, but I’d love to have a lot more.
– Owen Goss of Streaming Colour Studios, developer of Dapple
Apple does a great job of taking care of things once an app arrives in the store itself, but they expect the developer to take care of the marketing aspect after that. It sounds like a reasonable proposition, but the reality is that there isn’t enough information available to developers to effectively do that for reasonable costs (particularly for the price tier 4 and lower apps). It’s essentially impossible to tell what marketing efforts have an effect on sales and which do not.
– Adam Byram, developer of Budgee
Join us next time?
If you’re an iPhone developer with App Store experience and would like to participate by sharing some opinions in future App Store Roundtables, please get in touch via our contact form.
Mobclix beefs up metrics, iPhone devs make money
Filed under: Developer, iPhone, App Store, iPod touch
Mobclix has been providing an impressive amount of usage information to iPhone developers for only about six months now, but have already made it into the 2008 TechCrunch 50, won SeedCamp 2008, and been recognized as a leading provider of metrics and analytics reporting. According to Mobclix, 75% of the applications in which the analytics are implemented have made the Top 100 Free App list. When TechCrunch reported on Mobclix shortly after they launched in September of 2008, it was noted that “more aggregate data would be welcome.” Well, that wish has been granted.
Mobclix announced a major upgrade to their analytics and yield optimization advertising system for iPhone (and other mobile) app developers today.
For the end user, it may come across as a little scary. Beyond just standard usage statistics, developers can create unlimited metrics, gathering information on everything from favorite colors to what level you last conquered in their game. The data is all gathered anonymously, and your consent is required, so don’t worry about Big Brother yet. The benefit to the average user of ad-supported iPhone applications is that highly targeted advertising may actually yield a connection between the user and a vendor in whom they’d actually be interested. Mobclix also provides an in-app comment system to directly connect users with developers, providing feedback which is exponentially more useful than App Store comments.
Continue reading Mobclix beefs up metrics, iPhone devs make money
TUAWMobclix beefs up metrics, iPhone devs make money originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 31 Mar 2009 13:20:00 EST. Please see our terms for use of feeds.
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